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Hi,
Good to see you here 😁
I'm Kayla, a UX/UI designer who wish to enlighten future lifestyle by creating useful tools and stories through digital experiences. I have three years of professional experience in the user-centered design field before turning into the tech industry. I have been working with startups. I strive in various conditions to get the best result I can achieve, whether it is a project that has limited time with an ambitious goal or working with a team that has
vague goals and limited design knowledge.
I am currently based in San Jose, California, open to relocate, and actively searching for a full-time product/UXUI designer position. Feel free to reach out, if you are curious about my past experience or my projects. 🤎💛
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Education
Work Experiences
2017-2021
Michigan State University
2021-2022
Johns Hopkins University
I graduated from Michigan State University with Bachelor's of Science in Advertising Management with a minor of Public Relations at May 2021.
I studied Digital Media & Health Communication for my Master's at Johns Hopkins University.
Marketing Lead
Tong Sui
Jan.2023-Present
Digital Marketing Lead
BasikWall
Jan.2023-Fab.2024
UX/UI Designer
Civic Champs
Jun.2021-Dec.2022
Marketing and Business Development Associate
CBRE, Group
May.2020-Oct.2020
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Lead a team of 3 web developers, UI designers, and marketers withe the product and go-to-market strategy. Set data-driven KPI and drive dynamic marketing and consumer acquisition decisions, accelerating a 24% monthly revenue growth.
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Launched personalized B2C ordering web page with coupons, specials, referral program, and offline promotion to local business market, increasing unique user conversion rate from 5% to 15%.
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Designed and launched Tong Sui landing page in 3 months, resulting in over 5k viewership per day.
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Consistently delivered 30 graphic designs monthly and remained on call around the clock to fulfill the diverse requirements of multiple departments.
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Strategically assessed the quality of 5000+ leads sourced from 3 content syndication providers, focusing on target account reach and MQLs. Used data-driven analysis to improve lead generation strategies and boost conversion rates. Implemented tracking systems to measure performance, ensuring alignment with business goals and driving ROI.
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Targeted 220 accounts poised for influence, successfully converted 40% of those prospects into influenced accounts within 5 months.
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Performed competitor benchmarking on 15+ companies, informing the development of new paid ad designs with a strong focus on graphic design expertise.
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Developed and executed 10 paid display and social campaigns tailored for contractors and builders, encompassing creative assets, ad copy, and event planning initiatives.
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Delivered end-to-end UX consulting, including heuristic evaluations, wireframes, and high-fidelity prototypes in an agile startup environment. Collaborated closely with stakeholders to translate user needs into intuitive design solutions.
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Achieved a 45% increase in sign-up conversions by streamlining the subscriber journey, optimizing navigation systems, and enhancing user profile experiences for seamless interactions.
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Led the optimization of a B2B volunteer management platform, centralizing multidimensional collaboration features into a cohesive and user-friendly interface, improving overall user engagement and productivity.
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Spearheaded initiatives to amplify the company’s corporate culture by collaborating with cross-functional teams to conceptualize and execute 2 high-impact marketing campaigns.
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Delivered strategic advisory on optimal shopping mall locations and curated a tailored brand mix to enhance tenant engagement and overall mall performance.
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Played a pivotal role in the bidding process by conducting comprehensive market research and developing detailed market reports, contributing to successful bids and the acquisition of high-profile clients. Collaborated closely with the team to provide data-driven insights, empowering clients to make informed, strategic business decisions that enhanced their market positioning.
I do: Rapid Prototype, Product Design, UX/UI, User-centered Design, Wireframe, Journey Mapping, Web Development, 3D modeling, Video Production, Data Visualization, Usability Testing, Visual Design, Information Architecture, A/B Testing
I use: Figma, XD, Sketch, Adobe Creative Suite, HTML+CSS (Basic), JavaScript, Miro, Sketchup, Procreate
Other Than Design...
I'm also a PAINTER.
a decent PLAYER of King of Glory.
a VLOGGER. (DM for the link🤪)
Here are some of my paintings ...
Feel free to message me on Linkedin if you want to learn more about my current projects ...